I am thrilled today to announce a refresh of iVeri’s core brand elements. Reflecting the growth and evolution of iVeri as an innovative and leading provider of payment technology, the rebrand elevates the focus on the company’s strength, stability and transformation.
The bold new logo in a modern style in red and gold embodies the characteristics of the company’s committed team of employees and the qualities of trust, strength and reliability. It also retains our connection to our roots in Africa, now a much more modern Africa. Our tag line – “At the Heart of Transactions” – has not changed as it still positions us as the vital link between the origination and settlement of transactions.
Change is part of our daily lives and this refreshed branding is one of many parts of our transformational journey that we have embarked on. Our customers have grown, our product set has expanded and our team has developed. Our refreshed logo conveys the continuing evolution and growth of our business and proudly displays the characteristics we want to communicate to our stakeholders. Our new positioning leverages and integrates the strengths and values delivered through our technology and our staff.
Even though our logo is changing, what’s not changing is our purpose and dedication to delivering to our stakeholders.
What we stand for, our expertise in providing solid and comprehensive payment technology, will never change.