Payment Links Bridge Breakdowns in Customer Digital Journeys
Products and services bought on websites mostly have fixed offerings at a fixed price. A seat on a specific flight costs x. Should a customer require something that the digital offering does not have, like a group booking, then the Customer journey moves away from the website to email, chat or the call centre. Once the Customer’s request is understood and the price agreed, a simple payments link can complete the journey. Organisations are relying more and more on their digital channels for revenue generation. Payment links have been successfully used in email commerce for a while.